AI Insights · Timothy · October 2025
Top 5 iOS Personal Finance Apps in Romania: Q3 2025 Performance
Explore the performance of leading personal finance apps on iOS in Romania during Q3 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the third quarter of 2025, the personal finance app market in Romania showed varied performance across the top five iOS applications. Here's a detailed look at their metrics:
Splitwise maintained a steady presence in Romania. Weekly downloads fluctuated between 210 and 264, while active users peaked at 2.5K before declining to 1.8K by the end of September. Revenue showed a mixed trend, reaching a high of approximately $116 in mid-August.
Spendee Budget App & Planner experienced a gradual increase in weekly downloads, closing the quarter at 176. Active users rose to 1.3K, coinciding with a revenue peak of $103 at the end of September.
Wallet - Daily Budget & Profit saw consistent weekly download numbers, hovering around 100 to 140. Active users increased from 1.3K to 1.8K throughout the quarter. Revenue trends were stable, with a notable peak of $83 in early August.
YNAB had more modest download figures, peaking at 86 in early September. Active users ranged from 139 to 208, while revenue hit a high of $132 in late September.
Finally, TravelSpend: Travel Budget App recorded minimal download activity, with revenue displaying fluctuations, peaking at $85 in late July.
These insights, based on data from Sensor Tower, highlight the varying dynamics of the personal finance app market in Romania. For more detailed analysis, visit Sensor Tower's platform.
